Skip to content
Service 03 / 06

Web Apps & Platforms

Customer portals, booking engines, dashboards and SaaS products — designed around how your business actually works, and built to keep growing after launch.Customer portals, booking engines, dashboards and SaaS products — designed around how your business actually works.

Off-the-shelf software makes you work its way. We build platforms that work yours.

Best for
  • Service businesses running on spreadsheets, email and manual re-typing.

  • Companies whose customers need their own accounts and self-service.

  • Founders turning a proven service or idea into a SaaS product.

01 / Architecture

Built as modules, not a monolith.

Each part of the platform is its own module on a shared data layer, so new features plug in without rebuilding what works.

L1People
Customers Staff Partners Admins
L2Modules
Accounts Booking Billing Dashboard Messaging Reports + Next
L3Data & API
Database Auth & roles REST API Webhooks
L4Your tools
CRM Accounting Email Payments Calendar
02 / What we build

Six platforms we build most often.

Each can start small and grow into the next.

  1. 03.1

    Customer portals

    Self-service accounts where clients see orders, documents, invoices and messages.Self-service accounts for orders, documents, invoices and messages.

  2. 03.2

    Booking & scheduling

    Availability, reservations, payments and reminders in one flow.

  3. 03.3

    Dashboards & reporting

    Live data from your tools, shaped for decisions rather than decoration.Live data from your tools, shaped for decisions.

  4. 03.4

    SaaS products & MVPs

    From a first validated version to a subscription product with billing.From a first validated version to a subscription product.

  5. 03.5

    Internal tools

    Back-offices that replace spreadsheets and email chains with one reliable system.Back-offices that replace spreadsheets and email chains.

  6. 03.6

    Marketplaces

    Two-sided platforms with listings, roles, payouts and moderation.Listings, roles, payouts and moderation.

03 / Use cases

Sound familiar?

Most platform projects start from one of these situations. Each can be solved in a first release, then extended.

“Orders arrive by email, phone and messenger — and get lost.”

One ordering portal your customers and team share, with status updates sent automatically.One ordering portal your customers and team share, with automatic status updates.

Customer portalAutomation

“Our team re-types the same data into three systems.”

An internal tool connected to your CRM and accounting, so data is entered once.

Internal toolAPIs

“Clients keep asking where their project stands.”

A client area with progress, files and approvals in one place.

Customer portalDashboard

“We have a proven service and want to sell it as software.”

A SaaS first release with accounts, subscriptions and onboarding — ready to test with real users.A SaaS first release with accounts, subscriptions and onboarding.

SaaS MVPStripe
04 / Deliverables

What you get.

Every platform project includes the essentials below. Add-ons are scoped per product.

Included
  • Discovery workshop & product scope
  • User flows & clickable prototype
  • UI kit built on your brand
  • Responsive web application
  • Admin panel with roles & permissions
  • Integrations & API documentation
  • Staging environment & QA
  • Launch, analytics & handover
Add-ons
Native mobile appAI featuresData migrationMultilingual contentSupport & growth plan
05 / Technology & integrations

A modern stack, connected to the tools you already use.A modern stack, connected to your tools.

We choose the stack for your product and team, and document it so anyone can maintain it.Chosen for your product and team, and documented so anyone can maintain it.

A

Frontend

Next.jsReactTypeScriptTailwind CSS
B

Backend & data

Node.jsLaravelPostgreSQLRedisGraphQL
C

Integrations

StripeHubSpotPipedriveGoogle WorkspaceMicrosoft 365
D

AI & automation

OpenAIn8nMake
06 / Approach

Ship a first version. Then grow it.

Platforms are built in releases, not one big reveal. You click through working software at every milestone.

  1. v0.1
    01 / Discovery sprint

    Map users, roles and data. Agree what the first release must do — and what can wait.Users, roles and data mapped. First release agreed.

  2. v0.5
    02 / Prototype

    Clickable flows tested with real users before production code.Clickable flows tested with real users.

  3. v0.9
    03 / Build

    Short cycles with a staging link, integrations connected as we go.Short cycles with a staging link and integrations.

  4. v1.0
    04 / Launch

    Data migration, QA, monitoring and training for your team.Migration, QA, monitoring and team training.

  5. v1.x
    05 / Iterate

    New modules, automations and improvements based on real usage.New modules and automations based on real usage.

08 / FAQ

Questions we hear first.

No. We start with the smallest release that solves the main problem, put it in front of real users, and add modules once the first version proves itself.No. We start with the smallest release that solves the main problem, then add modules once it proves itself.

Planning a platform?

Let’s map your first release.

Tell us who will use it and what they need to get done. We’ll come back with questions, a first scope and the right team.Tell us who will use it and what they need to get done. We’ll come back with questions and a first scope.

Start a project
Or write to us info@smartnwild.com